So hopefully where we are now with Sonic Dash is kind of the beginning rather than the end.” And start to actually advertise the game and push it more. “We’re doing updates through the year, we’re going to to keep doing that, and using the learning we’ve gained as a studio. “You can just see that Sonic is such a big IP we haven’t actually done any advertising or user acquisition yet on Sonic Dash,” Southall said.
Speaking with Joystiq, Chief Technical Officer Chris Southall is proud at the pace both Sonic Jump and Sonic Dash are downloaded and played daily.Īccording to Southall, Jump, which is a paid download, is currently at 8 million downloads while the speedy Dash, a free-to-play title, is currently zooming at 20 million downloads, with 1 million “ Dash-ers” actively playing the game daily and an additional average of over 100,000 users adding the game to their devices for the first time. For those that doubted the power mobile platforms can have, Hardlight Studios has a bone to pick with you.
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